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  • 发布时间:2022-08-09 00:47 编辑:小云 点击:5796 次

  • 1、原文:

    古风文:Howdoesaninvestigationofsocial-culturalinfl论文类别:工商管理论文下载-管理理论论文下载上传时间:2008/9/178:40:00论文作者:未知论文版本:简体版繁体版英文版1.Internationalmarketingingeneralisinfluencedbysocio-cultural,background,religiousbeliefsandcustomswhichcannotbeoverviewed.Theculturaldimensionprovidesthechanceandchallengetomarketers.Sotheinvestigationissignificantwhichwillmakethedecisionaccordinglyandmorecorrectly.Withthefollowingwewillintroducethenecessityindetail.Customisthemostimportantfactorinfluencethemarketing.Infact,successfulmarketingpeoplesawthecloseconnectionbetweencustomandcustomers:thewaytoturnpeopleintocustomersistomakeyourproductpartoftheircustomaryactions.Sometimeswholeindustriesarecreatedaroundacustom(Halloweencostumes)andatothertimes,customsarecreatedaroundaproduct(Valentine’sDaycards).Inbothcases,marketerstookadvantagesofthebasichumanneedforritual.Culturesdistinguishthemselvesbytheirrituals,evenwhentheyshareacommonlanguage.Collectingknowledgeaboutlocalcustomisbestdoneupcloseandfirsthand.Getting“ontheground”informationiswellworththecostthatitmayentail.Ifyourfirsttriptoanewcountryisforthepurposeofsellingaproductratherthaninvestingthepotentialtosellone,youmaybedisappointed.Marketershavetolearnhow,why,andwhenthetargetmarketgoesaboutitsbusinessinordertomakeyourproductfit.Anothershouldbetakenintoconsiderislanguage:Mostoftheworld’snationalboundariesaresetalonglinguisticperimeters.Especiallynames,whichareimportantineverylanguageandformarketers,brandnamesareparamount.Arrivinginanewmarketwithagreatnewproductthat’ssaddledwithabadbrandnamecouldspelldisaster.Evenestablishedinternationalcompanieshaveproblemswiththeirnames:SiemensisrarelyspelledcorrectlyanywherebutGermany,andfewpeopleineastAsiacanpronounceNestleproperty,norcanWesternerspronounceHyundai.Investigationofthelanguagewassurelykeyinnamingtheproduct.Also,thehistorycannotbeneglected.Everycountryandculture,whetherit’sasancientasIndiaorasyoungastheCzechRepublic,hasahistorythatwillgreatlyaffectboththemarketandthemarketer.Understandingthathistorywillenableamarketertoapproachthecultureinamoresubtlemanner,anditwillcertainlycauseanadjustmentofschedule.Ontheotherend,aculturethathasbeenmarkedbyindependenceforsometimewillhavefewfearsofforeignoperationsandmayfindthesubtleapproachfartoolacklusterandslow.Marketersmaybringtheirownbusinesstotheprocessandshouldtakecaretoseparatethemselves,atleastemotionally,fromtheirpersonalandculturalhistory.Oftentimes,thisincludesracialprejudicesthataredifficulttoshake,earlierpoliticaldisagreementsthathaveneverbeenfullysettled,ofoldunhealedwarwounds.Moreover,whenenteringtheforeigntherewillbemanyotheraspectsshouldbelearned,suchasreligion,thefamily,theeducationect.Theinvestigationoftheculturedimensionwillprovideinsightsforthemanagers,andthentheywilldealwiththebusinesseasilyandappropriately.Insomecases,itrunsalonggenderlines.Generallyspeaking,theinvestigationofsocia-culturalinfluenceswillbenefitthethemarketing:engageyourknow-howtoincreasesecurity;getimportantdetailstoreachyourmostimportantprospectivecustomers;reduceyourcostsforgoodscreditsandhence:increaseyourprofit.Themanagersneedtoputgreatemphasisontheinvestigation.2.Entrymodel(think2differententrymodel)inadditiontoevaluating2alternativemarketentrymodes.Alsodiscussthefactorsthatinfluenceaffirmschoicebetweenthealternative.Thereareavarietyofkindstoenteranothermarket,thesimplestformofentrystrategyisexporting,andmorecomplexformsincludetrulyglobaloperationswhichmayinvolvejointventures.ThefollowingwillintroducejointventureandFDI,alsocomparethedifferencebetweenthem.JointventuresJointventurescanbedefinedas"anenterpriseinwhichtwoormoreinvestorsshareownershipandcontroloverpropertyrightsandoperation".Jointventuresareamoreextensiveformofparticipationthaneitherexportingorlicensing.Therearefivecommonobjectivesinajointventure:marketentry,risk/rewardsharing,technologysharingandjointproductdevelopment,andconformingtogovernmentregulations.Otherbenefitsincludepoliticalconnectionsanddistributionchannelaccessthatmaydependonrelationships.Thekeyissuestoconsiderinajointventureareownership,control,lengthofagreement,pricing,technologytransfer,localfirmcapabilitiesandresources,andgovernmentintentions.FDI:Foreigndirectinvestment(FDI)isdefinedas“investmentmadetoacquirelastinginterestinenterprisesoperatingoutsideoftheeconomyoftheinvestor.”TheFDIrelationshipconsistsofaparententerpriseandaforeignaffiliatewhichtogetherformatransnationalcorporation.InordertoqualifyasFDItheinvestmentmustaffordtheparententerprisecontroloveritsforeignaffiliate.ForaninvestmenttoqualifyasFDI,physicalcapitalmustbecreatedintheforeigncountry(suchasmanufacturingfacilities,orfactories.)Thisphysicalcapitaliscontrolledbyafirmbasedoutsideofthereceiving,orhostcountry.Foreigndirectinvestmentisconsideredtobeaverystableinvestmentbecauseitinvolvesthecreationofphysicalcapital.FDIisconsideredtobealongterminvestmentbecausephysicalcapitalisnoteasilyliquidated.Comparethetwomodes:ModeJointventuresDirectinvestmentConditionsfavoringthismodeLargeculturalDistanceAssetscannotbefairlypricedHighsalespotentialSomepoliticalriskGovernmentrestrictionsonforeignownershipLocalcompanycanprovideskills,resources,distributionnetwork,brandname,etc,Partners’size,marketpower,andresourcesaresmallcomparedtotheindustryleaders;SmallculturaldistanceAssetscannotbefairlypricedHighsalespotentialLowpoliticalriskAdvantagesOvercomeownershiprestrictionsandculturaldistanceCombinesresourcesof2companiesPotentialforlearningLessinvestmentrequiredSharingofriskandabilityJointfinancialstrengthMaybeonlymeansofentryandThesourceofsupplyforathirdcountry.GreaterknowledgeoflocalmarketCanbetterapplyspecializedskilledCanbeviewedasaninsiderDisadvantagesDifficulttomanageDilutionofcontrolGreaterriskthanexportinga&licensingMaybeimpossibletorecovercapitalDisagreementonthirdpartymarketstoserveHigherriskRequiresmoreresourcesandcommitmentMaybedifficulttomanagethelocalresourcesCase:QuebecorWorldwillprint20billiondirectorypagesayearinMexico,equaltomorethan75percentoftheMexicandirectorymarket.Whichmakeuseofthefollowingtwopoints:FDIbyacquisition;FDIwillincreasecapacity,andcompetitivenessoftarget.Differentmodesofentrymaybemoreappropriateunderdifferentcircumstances,andthemodeofentryisanimportantfactorinthesuccessoftheproject.Ifthepartnerscarefullymapoutinadvancewhattheyexpecttoachieveandhow,thenmanyproblemscanbeovercome.3.Acquisition(largeconsumermanufacture):Introduction:Undertheconditionofmodernenterprisesystemandmarketeconomy,“acquisition”oftenreferstoalegalactforanenterprisetoacquirethecontrolpowerandmanagingpowerofanotherenterprisethroughacertainchannel.Whichisalsoknownasatakeover,isthebuyingofonecompany(the‘target’)byanother.Anacquisitionmaybefriendlyorhostile.Intheformercase,thecompaniescooperateinnegotiations;inthelattercase,thetakeovertargetisunwillingtobeboughtorthetarget'sboardhasnopriorknowledgeoftheoffer.免费论文下载中Typesofacquisition:Thebuyerbuystheshares,andthereforecontrolsthetargetcompanybeingpurchased.Ownershipcontrolofthecompanyinturnconveyseffectivecontrolovertheassetsofthecompany,butsincethecompanyisacquiredasagoingbusiness;suchtransactioncarriesalloftheliabilitiesaccruedbythatbusinessoveritspastandalloftherisksthatcompanyfacesinitscommercialenvironment.Thebuyerbuystheassetsofthetargetcompany.Thecashthetargetreceivesfromthesell-offispaidbacktoitsshareholders.Suchtransactionleavesthetargetcompanyasanemptyshell.Abuyeroftenstructuresthetransactionasanassetpurchaseto"cherry-pick"theassets.Adisadvantageofthisstructureisthetaxthatmanyjurisdictions.Recently,alongwiththedevelopmentoftheeconomic,thescaleoftheacquisitionbecomesoverwhelmingandthephenomenonmorenormal.ThemainwaysofacquisitionofChineselistedcompaniesbyforeigncapitalarethefollowing:acquisitionbyagreement,acquisitionbyoffer,increasingtoissueBsharetocertainpeople,indirectacquisition,enteringintoChineselistedcompaniesbywayofjoiningtheprocessofchangingstateassetscreditors’rightsintostockinterests,formingChinese-foreignjointventuresandsoon.Basedthebackgroundofeconomicglobalization,acquisitionofChineseenterprisesbyforeigncapitalhasbecomethemaininternationaldirectinvestmentwaybyforeigncountries.Chineselistedcompaniesaretheirmainobjects.ExampleAgilent'sacquisitionofIBM'sarrayandchargetestassetscombinesIBM'stechnologyandproductknowledge,itslargeinstalledbase,anditsmarketrecognition.TheacquisitionisbeingintegratedintoAgilent'sHachiojiSemiconductorTestDivision.AgilenthasassumedfullresponsibilityforIBM'swideinstalledbaseofFPDmanufacturersinJapan,TaiwanandKorea,aswellasongoingcommitmentsinapplicationsupport,productsupportandfuturerequirements.FPDmanufacturershavelongunderstoodthevalueofarraytesting,suchaspost-processcostsavings,expeditedyieldramp-upandstabilizationoftheproductionprocess.Movingforward,bybuildinguponthefoundationofbothAgilent'sandIBM'stechnologyandexpertise,AgilentexpectstosetanewindustrystandardforFPDarraytestingintermsofabsolutemeasurementsensitivityandspeed.Theyalsoexpecttodelivertocustomersimprovedmanufacturingprocessesatlowercost-of-test,ultimatelyenablingmoreaffordableFPDproducts.Acquisitionisaneffectiveapproachforenterprisestoenterintoforeignmarkets.Soacquisitioncannotonlyenlargetheclientbaseofcompany,butalsomakeitmorecompetitiveforforeignproductcost.Anditcanalsoprovidemoredistributionchannelsofexportmarket.Qlast:AmericantheoryofHRM----internationalboundaries&‘cultures----Hofstedculturedimensions.人力资源引入:(A)Humanresourcemanagementisthetheory,techniques,methods,andtoolsforstudyingtheadjustmentofpeopleandtheirrelationsintheorganization,connectionbetweenworkanditsrelations,matchingthepeopleandworkinordertofullydevelophumanresourcemanagement,tappeople’spotentials,motivatingpeople,promotingtheworkefficienciesandmeetingtheorganizationalobjectives.AndanotherquotefromTomKeenoyisthatHRM’smainpurposeisto“providealegitimatemanagementideologytofacilitatetheintensificationofwork”.Toachievethisobjective,themeaning,historicaldevelopmentandtheoreticalunderpinningsofHRMareoutlined.Globalizationhaspotentialimplicationsforvirtuallyalloftheresearchneedsanddirectionswealreadyhaveidentified.Today'sincreasinglyglobal,competitivemarketplacehasdrivenconsiderablechangesinlabormarkets,andhastransformedthepracticeofHumanResourceManagement.Expandedmultinationaloperationswithinlargecompanies,combinedwithincreasedtechnologyandcommunicationcapability,haveledtovastdiffusionofglobal“bestpractices”inHRM.引出文化差异现象,提出并分析问题(B)HowevertheCoreofCross-CulturalManagementCulturaldifferencesaffecttheefficiencyoforganizationsthroughpeople’sminds,valuesandbehavior.Itisalsohumans(forexample,themanagers)whoimplementcross-culturalmanagement.Aglobalorganizationneedstounderstandcross-culturaldifferencesbothinsideandoutsidetheorganization.Managingglobalboardsandseniorexecutivecommitteesrequiresasophisticatedunderstandingofculturaldifferencesininteractionpatternsandinattitudestowardstime,influence,andproblemsolvingstyles.Generallyspeaking,therearethreeculturaldimensionsdefined:Powerdistance,Uncertaintyavoidance,Inpidualism.AsfarasIknow,themostsignificantinfluenceinculturaldifferenceisthepowerdistance.Itisthedistancebetweenamanagerandsubordinate.Amongmostorientalcorporatecultures,thatisahighpowerdistanceculturethatmanagersmakethedecisionandsuperiorsappealtotheentitledmoreprivileges.Insuchsituation,itisnotberegardsifasubordinateshaveadisagreementwiththeirmanagers.Butinthewest,whentheemployeegotdifferentideas,hewillgotodiscusstheproblemwithhisboss.Conflictandmisunderstandingmustoccuriftwoormoreinterculturesmeetup.Underthissituation,theinternationalmanagersmustpayattentiontotheclashesandbeawareof.Howtoworkthesubordinatestogetherefficientlyandmorecooperativelyisimportanttoo.TheseconddimensionHofstedeindicatedistheuncertaintyavoidancewhichisthelackoftoleranceforriskandtheneedforformalrules.Theyfeelsafeandpridefulwhentheykeepworkinghardattheoneplacesoanexcellentmanagershouldkeephisemployeeawayfromunpredictablerisk.Onantherhandtheemployeewouldliketobeworkedwithingroupsratherthanindependentlycauseofthelessrisk-taking.Butinmostwesterncountries,highjobmobilityoccursinthosecountriessuchasUSA,Denmark,Singapore.Theythinkthejobwhentheychangetheirjobs,moreandbetterjobscanbehunted.Andtheycangetmoreexperiencecausetheylikechallenge.Acompetentmanagershouldpayattentionontherulessettingbetweendifferentuncertaintyavoidance.Themisreadingofthatmayaffecttheinitiativeandtheaspirationofthesubordinates.Thenthereisalsoalargediscrepancyontheinpidualism.Itisaconcernforyourselfasaninpidualasopposedtoconcernforthegroup.Thepriorityofself-concernorgroup-concernvariesfromdifferentcultures.Forexample,mostwesternemployeesliketoworkwiththeirownplanfordefendingtheirinterest.Thatisahighinpidualism.Theyjustsimplyworkintheirownways,followtheirownrules,andachievetheirownobjective.Itisgoodforacompanytogatherasmuchideasastheycanwhenstartinganewprogram.Buthowtomanagetheseinpidualstoreachthegroupgoalshouldbetheawarenessformanagers.Ithinkwhoisgoodatthisshouldbegoodatgrouping,troubleshooting,andcoordinatingskills.Cross-culturalmanagementisafascinatinglycomplexsubject.Crossculturalknowledgeandawarenesscanassistexecutivestoimprovemanagementskills.Moreimportantly,itcanalsohelpbusinessleadersmaketherightstrategicdecisions.TheabovethreedimensionsilluminatedthemostimportantculturaldifferencesthataffectonHRM.Internationalmanagersoughttobeabletoawarenotonlytheculturaldifferencebutalsotheinterculturalcommunication.转贴于免费论文下载中声明:本论文来自免费论文下载中心:200809/81894.asp免费论文下载中心所发布的论文版权归原作者所有,本站仅供大家学习、研究、参考之用,未取得作者授权严禁摘编、篡改、用作商业用途.

     

    2、可以说,礼仪是一张人际交往的名片。

    古文:4模具典型零件的选材及热处理工艺路线分析。

     

    3、原文:而内部维度更多地考虑了企业的发展问题,如对其进行量化打分,则得到企业的发展指数,根据发展指数的大小,可以将其分为:有基本发展,有较大发展,有很大发展等多个等级。

    古风文:咨询公司还应熟悉工程所在地的建筑市场,了解工程所在地的法律,同时应有会计、保险等方面的专业人员。

     

    4、原文:我们根据自身实际情况,提出构建“相信自己,一切皆有可能!”为核心的队文化思想,进行辅助性管理。

    古文:老板觉得员工工作能力差,不勤奋努力,给企业创造不出足够多的利润,所以难以改善员工的待遇状况,而员工则认为老板刚愎自用,制定的企业目标和管理制度不合适,体现不出公正合理,工作积极性不能被激发起来。

     

    5、原文:一方面,学校要发展,要扩大规模,向更高层次迈进;另一方面,企业也要发展,要形成规模效益,如果双方同时扩大规模,必然导致在学校资源配置上的矛盾,不能实现有限资源的合理、有效配置,制约了双方的发展。/p>

    古风文:这是因为“那里”所指代的处所是对话双方共知或说话人认为无需特别指明的。

     

    6、原文:失望到极致

    古风文:(二)日用生活费用代缴1、水电煤缴费可能不少消费者都对繁忙工作之余水电费的缴纳有不小的烦恼,排队缴费浪费大量的时间有时候还要准备分分角角的零钱。

     

    7、原文:四是平等互利。

    古文:由此看来,沃尔玛工会在当下的象征意义大于实际意义,未来沃尔玛工会能运行多久,能为员工争取到多少利益,能为企业发展贡献多少力量,能对其他外资企业成立工会起到多少示范作用,实际并不明确。

     

    8、原文:(3)加快建立艺术人才保障机制。

    古风文:《关于贯彻执行〈中华人民共和国劳动法〉若干问题的意见》(以下简称《意见》)中第12条规定:“在校生利用业余时间勤工俭学,不视为就业,未建立劳动关系,可以不签订劳动合同”。

     

    9、原文:1产权理论认为,企业经营者应当享有剩余控制权和部分剩余索取权所谓剩余控制权,是指企业契约中由企业所有者把权利和责任都已经界定清楚的那部分控制权委托给代理人后,剩余的没有被明确界定的权利。

    古文:企业应围绕自己的核心能力进行技术项目选择和创新,否则会收益甚微,并且会造成资源极大的浪费。

     

    10、原文:(3)2008年,江苏省拥有建筑企业数量8000余家,这其中最主要的组成部分是既非国有也非集体所有的其它类别企业,主要由乡镇私人企业及混合所有制企业构成。

    古文:从集权角度看,母公司应依法行使出资人权利,对子公司行使资本受益权;对子公司大额借贷和资金使用、对外投资和提供担保、重大资产变动等事项,根据需要列人企业集团重大事项范围,由母公司行使重大决策权;母公司对子公司的经营管理者享有人事任免权,并建立科学的效绩考核指标体系,既要有定量分析又要有定性评价,更好地履行监督和考核职责。

     

    11、原文:2、政府干预因素。

    古风文:毕业生难以找到好工作,已成为大学生、高校及家长的共同感受。